Opinion and POV on the gaps in the ecommerce ecosystem.
Shopify’s Managed Payment Methods Are Worth Knowing About Before You Enable Them
Shopify's new managed payment methods feature automatically activates local payment options and personalizes checkout order by region. It requires Shopify Network Intelligence, which is worth understanding before you…
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Your Customer Has Already Decided Before They Hit Your Store
AI search has compressed the research phase so dramatically that by the time someone clicks through to your product page,…
Google Is Now a Layer Between Your Store and Your Customer
Google Marketing Live went beyond ad formats. The Universal Cart, a mandatory DSA migration deadline in September, and AI-generated shopping…
Shopify Still Can’t Do This: Variant Pricing That Actually Works
Shopify lets you discount specific variants — up to 100 specifically-selected items per rule. The problem is finding and selecting…
Shopify B2B Is Now for Everyone. Three Catalogs, Though.
Shopify opened native B2B to all paid plans in April 2026. The three-catalog limit is where it gets complicated.