Growth Operations Stack Think
Think

Opinion and POV on the gaps in the ecommerce ecosystem.

5 articles
Shopify’s Managed Payment Methods Are Worth Knowing About Before You Enable Them
Think May 21, 2026 4 min read

Shopify’s Managed Payment Methods Are Worth Knowing About Before You Enable Them

Shopify's new managed payment methods feature automatically activates local payment options and personalizes checkout order by region. It requires Shopify Network Intelligence, which is worth understanding before you…

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Your Customer Has Already Decided Before They Hit Your Store
Think 4 min read

Your Customer Has Already Decided Before They Hit Your Store

AI search has compressed the research phase so dramatically that by the time someone clicks through to your product page,…

Google Is Now a Layer Between Your Store and Your Customer
Think 9 min read

Google Is Now a Layer Between Your Store and Your Customer

Google Marketing Live went beyond ad formats. The Universal Cart, a mandatory DSA migration deadline in September, and AI-generated shopping…

May 20, 2026
Shopify Still Can’t Do This: Variant Pricing That Actually Works
Think 7 min read

Shopify Still Can’t Do This: Variant Pricing That Actually Works

Shopify lets you discount specific variants — up to 100 specifically-selected items per rule. The problem is finding and selecting…

May 8, 2026
Shopify B2B Is Now for Everyone. Three Catalogs, Though.
Think 3 min read

Shopify B2B Is Now for Everyone. Three Catalogs, Though.

Shopify opened native B2B to all paid plans in April 2026. The three-catalog limit is where it gets complicated.

April 6, 2026