Acquisition, email, SEO, retention, and conversion for merchants.
The product page audit most merchants skip — how to read your PDP through the eyes of a cold paid visitor, an organic search visitor, and a returning customer before a campaign…
Your Shopify conversion rate is calculated correctly. It is also almost certainly misleading you. The number changes when your traffic mix changes,…
Your product page is the first and sometimes only product experience a buyer has. Here is what actually helps them decide, and…
My feed-only Performance Max campaigns came through BFCM and the holidays with efficiency intact and more conversions than the quarter before. The…
The email version of this blog. One issue a month.