Growth
Acquisition, email, SEO, retention, and conversion for merchants.
3 articles
The Product Page Audit I Run Before a Campaign
The product page audit most merchants skip — how to read your PDP through the eyes of a cold paid visitor, an organic search visitor, and a returning…
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Growth
10 min read
Why Your Conversion Rate Is Lying to You
Your Shopify conversion rate is calculated correctly. It is also almost certainly misleading you. The number changes when your traffic…
Growth
4 min read
Why Your Product Page Is Losing Sales You Will Never See
Your product page is the first and sometimes only product experience a buyer has. Here is what actually helps them…