Fulfillment, pricing, B2B, wholesale, and day-to-day store operations.

AI shopping agents read your product data fields and match them against buyer requests. Your catalog is the interface they read — not your storefront.
Your Shopify catalog is the data layer that search, collections, promotions, and every app in your stack runs on. When it's inconsistent,…
The catalog work that used to pile up is now something I hand off to Claude and review rather than build from…
A disorganized Shopify catalog breaks search, filtering, merchandising, and app performance. Most merchants do not notice until something downstream stops working.
The email version of this blog. One issue a month.